CAITLIN R. WEINER
Content Writer + Storyteller
PLEASED TO MEET YOU
From art to artificial intelligence, I pride myself on my ability to turn complex topics into accessible content that converts. I firmly believe, regardless of the project, that it takes passion to create your best work. So, I dig deep and stoke the fire in everything I do. And I've turned that fire into engaging content for major players like Meta and Kroll.
A native of the Hudson Valley, NY, I'm borderline obsessed with where I live, and I thoroughly enjoy contributing to my community. When I'm not transforming technical jargon into a gripping story, I'm consuming copious amounts of coffee. Let's chat.
FREE SAMPLES
THE TRY BEFORE YOU BUY PHENOMENON
In an era where nearly 80% of Americans shop online, consumers still have a conflicted relationship with eCommerce. Convenience is king, but not at the expense of satisfaction.
Klarna needed a gated whitepaper to illustrate the benefits of "Buy Now, Pay Later" for consumers and businesses and promote their "Pay Later" Fintech solution feature.
THE 4 PILLARS OF B2B CONTENT WRITING
There is a misconception among some content marketers that if you have too much of a formula for B2B content writing, it removes any semblance of authenticity and the content becomes stale, boring, and a copy of every other piece out there.
But it’s okay to have a system. Even preferred. Continuously honing a process that positions our clients as a resource in their industry and converts to revenue — that’s good content.
MARIST: YOUR FUTURE IS WAITING
Marist College created the "Your Future is Waiting" video as part of a larger integrated campaign to recruit graduate and adult undergraduate students looking to improve their educational position in light of the COVID-19 pandemic.
These video ads ran OTT and resulted in high conversion rates of new graduate and adult undergraduate applications.
HOW TO MANAGE LAUNDRY PICKUP & DELIVERY
“Laundry pickup and delivery has been a cornerstone of commercial laundry and dry cleaning for as long as most people in the industry can remember.” While pickup and delivery (PUD) is not new to the space, it has grown rapidly in popularity within the laundry industry. I spoke with Ariana Roviello, owner and two-store operator of Laundré, to take a closer look at how to manage and grow a pickup and delivery laundry business.
CREATING A STRONG D2C FUNNEL FOR GAMERS
Gaming is the most popular hobby in the world — but it's important to remember that gamers are still consumers with interests in products that aren't endemic to gaming. With such a unique audience and plenty of competition, it’s critical that brands create a strong D2C funnel that connects with gamers, including influencer marketing and in-game advertising.
DECODING MODERN SECURITY TESTING
HackerOne's goal was to go to a category participant to a category leader in Pentest as a Service (PTaaS). The problem: no one knew they offered penetrating testing services. The organization needed to take a step back and provide the ultimate resource to educate their audience on the power and value of modern security testing — the HackerOne way.
CENSYS X SWISS LIFE CASE STUDY
With an eye toward enterprise governance and compliance, as well as a need for consistent security across dispersed divisions, Swiss Life reached out to Censys. In this case study, we'll discover how Censys' Attack Surface Management solution provided visibility into an expansive organization’s internet exposure.
DIGITAL ADVERTISING GLOSSARY
A is for Advertising.
Skai wanted to do more than just provide an omnichannel digital advertising platform — they wanted to be a trustworthy resource to their customers in the space. That's why we created a digital marketing glossary that informs current and prospective clients and points to other relevant content throughout the site.
HOW TO BENEFIT FROM THE DIGITAL ART AND NFT TREND
A digital revolution occurs when new technology turns mainstream and all the complexities that stopped the mass audiences from entering suddenly disappear. Digital art & NFTs fit the description — it is the same cycle, but even bigger due to the speed of digital transformation. This eBook explores how artists and businesses are using NFTs to enhance the digital art scene.
LET'S CHAT
Want to talk content or have a good coffee spot recommendation? Shoot me a message.